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"This is about building a parallel to Creative Commons in Congress," Lessig explains, referencing the popular legal license he created to help authors and artists make their work available for free distribution and modification. Just as creators under a Creative Commons license cede some control over their works in order to promote a robust open-source culture, Lessig's political vision entails "people in power, legislators, voluntarily waiving that power in order to build a better system." If politicians begin foreswearing PAC money, the theory runs, voters may come to see the failure to refuse lobbyist dollars as a badge of shame rather than simply the way things are done.
Lessig's wikipedia page in case you don't know who he is.