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I had not heard too much about the upcoming mega-movie AI (Kubricks last project, now taken over by Spielberg) until a few days ago. Now the hype machine is being severely cranked up, and it appears to be one of the more delicate, involved, and downright clever hype machines in movie history. This is making the Blair Witch stuff look positively old school.
Apparently, if you download the movie trailer, and watch it way too close, you might "notice the second frame of
credits is 'Sentient Machine Therapist-Jeanine Salla'. Searching for
this on google.com leads to a plethora of pages seemingly outlining
some fictional murder mystery having to do with robots." Except all of these pages are part of the promo machine. Some seem like real corporate pages, some seem like very personal sites, some seem like, well... see for yourself (click on that google search and start digging.) It's a whole world. Very very nice.
For the very lazy, just go here, where Ain't It Cool News wrecks the fun by pointing you to the highlights.