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"The toughest part of writing about San Francisco's Jejune Institute "thing" was trying to describe it, something I attempted to do for this site twice. In a first piece about the citywide game, which was put on by a group called Nonchalance, I went with "[p]art public-art installation, part scavenger hunt, part multimedia experiment, part narrative story." For the follow-up, I added "underground alternate reality game" to the mix. Both summaries missed the mark, partly because of my own inadequacies as a writer, but also a symptom of the project's sprawling originality—it wasn't like anything else out there, and that was part of what made it so fantastic. Thankfully, Spencer McCall went ahead and made The Institute, a 90-minute documentary about the project that neatly encapsulates what made this whole whatever-it-was so wonderful."