The reason that John Wells is Cinefiles' Entertainment Industry Goober of the Month is (1) he couldn't figure out why the advertising dept was using letterboxing, (2) he called them to ask why, (3) he thought their reason, "it looks classier," was good, and (4) he adopted letterboxing for his own show, for the same reason. The reason he didn't come up with any of the clever excuses you mentioned is because he's a goober.(*) I'm sure Roland Barthes would have had something to say about the use of an inefficient format--designed solely to address a discrepancy in screen sizes--to connote "class."
*It's also possible that he has a libel suit against the Akron Beacon Journal for making him sound like a complete idiot.
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*It's also possible that he has a libel suit against the Akron Beacon Journal for making him sound like a complete idiot.
- tom moody 2-09-2002 2:19 am