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Not too sure what to make of this, but BMW is now in the film business. Or at least on the edge of it that rubs up against the advertising business. John Frankenheimer leads off an impressive list of directors (also: Ang Lee, Wong Kar-Wai, Guy Ritchie, and Alejandro González Iñárritu) all producing 5 minute shorts to be shown on the BMWfilms site. The Frankenheimer is already there (in Quicktime, Real, and Windows Media formats.) And you guessed it, each piece features a BMW automobile. Is this the future of free content? High end commercials? And if it is - and keeping in mind the relative quality of television shows compared to television commercials - is this a bad thing?
Cinema of Transgression
"Where Evil Dwells' was about suburban life, kind of crashing in on itself. Ricky Casso was a high school kid. He grew up in the suburbs and he went to some extremes to get some attention. He talked a bunch of his friends into doing these rituals. They killed cats and dogs and shit like that. They tried to get into the satanic world because other kids would be scared of them, fear them, respect them. Ricky eventually killed Gary, who was a friend of his, supposedly because he stole angel dust. So then, Ricky said if he ever got caught,he would chase Gary's soul to hell and track him down. Which is what we did in 'Where Evil Dwells', after the other kid gets killed, he finds Gary and the devil and that's where the movie ends. He's happy; 'cause he like, got what he actually wanted."
- Tommy Turner
and the rest