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Thursday, May 16, 2002

mothers little helper

"The reason for Celexa's stunning success is not science but marketing. Drug-industry consultants Scott-Levin say U.S. pharmaceutical companies spent about $10 billion last year on drug promotions. Most of that -- $9 billion -- went toward marketing to doctors (about $12,000 for each doctor in the U.S.). Drug makers command an army of more than 68,000 salespeople, one for every eleven doctors in the U.S. While pharmaceutical companies justify high drug prices by pointing to astronomical research and development costs, many who study the industry say drug companies spend more on marketing and promotions, especially for drugs like Celexa."