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Sunday, Mar 16, 2003

bacteriophage

"Subviral marketing is a topsy-turvy trend that's said to be being pioneered by brands including Budweiser, Ford, Levi's and Mastercard. While traditional viral attachments feature short, slapstick video clips stamped with the brand's logo and web address, subviral campaigns are carefully shot to seem like they were produced by an internet prankster."

[link]