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Saturday, Mar 29, 2003

rakes egress

"The military has gotten very good at using the media for its own purposes. I should know—I taught them how to do it.

As a public affairs officer in the Marine Corps, I taught military-media relations to commanders and staff officers. In other words, it was my job to teach Marines how to work with the media. To begin with, here’s what I usually said: “Think of them as an offensive weapon. Plan for their employment just as you would plan for any of your other supporting arms—your artillery, your close air support and your naval gunfire. They’ll be there and there’s nothing you can do about. It’s a fact of life."