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Thursday, Aug 26, 2004

frame game

"BERKELEY With the Democratic National Convention over and the Republican one beginning next week, it seemed a good time to check in with George Lakoff, the UC Berkeley professor of cognitive linguistics whose scrutiny of the language of politics has begun to bring him national recognition. The author of the seminal book "Moral Politics: How Liberals and Conservatives Think," Lakoff's specialty is dissecting "framing," or the ways in which conservatives and liberals position issues to fit their respective moral worldviews. (For more on framing, read this excerpt from the NewsCenter's October 2003 interview with Lakoff.) He grasps how Republicans use language more effectively than Democrats, and what Democrats can do about it."

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