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Note to the e-commerce department: How about I just give you my credit card number every time I want to purchase something? You know, like in the real world? Like we always do it? My credit card number is already my unique identifier. Why do I need a seperate unique identifier at every site?
This would have the following benefits:
1) I wouldn't have to fight your bizarre web site to set up a user account.
2) I wouldn't have to repeat step 1 every time I go to purchase something because I can't remember the password from the previous account set up ordeal.
3) I'll feel more secure, because my credit card number is not stored in your computers. (Really, thanks for the offer for help, but I don't have much trouble carrying my card around in my pocket.)
4) You'll escape giving the impression that you're just making me go through this whole user account process because you think I'm dumb enough to purchase something from you in the future just because I already have an account set up.
Thanks for listening. I'll expect these changes in place by later this afternoon.