...more recent posts
Six Apart to buy Live Journal? Wow. A lot of people are saying this isn't true, so I wouldn't count it as a done deal just yet. Six Apart is the company behind Movable Type blogging software and the TypePad blog hosting service. Live Journal is a *huge* blog community with 5,655,452 users (2,443,264 of whom actively post.) This would create a very large blog entity which could, as Om points out in the first link above, have "a very fighting chance against Google’s Blogger and Microsoft’s MSN Spaces."
Still, for all the wow factor of a big merger like this, I'm not sure what difference it will make to anyone. For instance, it is not at all clear that blog hosting is ever going to make anyone any money. And technorati already mines all the data, so having your own big stable of blogs doesn't get you any secret use data that might have value. Sort of seems like a big headache to me. MIght be a classic dot com era business play:
1. Get a lot of users
2. ???
3. Profit!