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I think this might work. Pre-paid debit cards for on-line shopping. Sold at 7-11's and backed by Amex, they are good anywhere on the web that a regular American Express card would be. I wonder which on line segment of the market this is going to help out most? (Hint: the only one that makes any money to begin with.) Iis it an irony that 7-11 made a lot of fuss about getting out of that business a few years ago?