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THE MAD MATTER
20 West 22nd Street, Studio 1501; 243-2593
"People come to Mad Matter for the immaculate mats alone, although you can also get a solid framing job here. "Most serious frame shops won't be bothered with mere mats, because there's no money in it," says proprietor Ron Yourkowski, "but they're very important in keeping the artwork away from the glass, and creating a space where your eye can rest." Struggling photographers stop here, then procure cheap frames elsewhere; young collectors swear by the archival framing jobs. A 16-inch-by-20-inch mat might cost $20, or $200 if it's gold-beveled and covered in fabric."