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"There's a chain store on Queen Street with signs in the windows advertising "brand-free" clothing. Welcome to the brand new era of the brand-free brand.
It sounds confusing — oxymoronic even — but we have to admit it seems a novel marketing approach.
Well, it might not be so brand new, after all. As philosphy teachers Joseph Heath and Andrew Potter argue in The Rebel Sell: Why The Culture Can't Be Jammed, this trend has a long, rich heritage, one that can be traced back to the first days of '60s counterculture."
via fatherflot