Schwarz
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"At present, the single-family house is an erratic architectural pursuit. It is a product of patronage for the few. Developer cost-driven productions and popular taste in housing turn the masses elsewhere for shelter. Yet the architectural housing exercise still holds value. An opportunity for experimentation, domestic design has helped many renowned architects develop reputations. Ellwood modeled his practice on a distinct set of ideas, and actively marketed his ability to produce the commercially desired modern home."
(loudpaper)