Schwarz
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if this wasn't a fake (alright simulated) architecture blog, these folks would be the competition. design sponge is particularly smarmy.
"For example, Grace Bonney, 23, works for a public relations firm that represents Vitra and other design outfits, and she acknowledged that she writes about some of her clients' products on her blog, Design Sponge (designsponge.blogspot.com), without disclosing that she is paid to promote them."