Schwarz
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No one was better than Adorno at dissecting the psychic and emotional brutality of capitalism’s regimes of commodification and the increasing pressure it exerts on individuals to define themselves through consumption. This, he argued, led to the compulsion to shut off one’s capacity for empathy, whether with working people whose labor produces commodities (how could we shop at Wal-Mart otherwise?) or those whose homes, lives and futures are being sacrificed in the name of a market-friendly abstraction called “Iraqi freedom.”via arts and letters daily
Adorno referred to this “shut off” compulsion in refreshingly severe terms, calling it “the mechanism of psychic mutilation upon which present conditions depend for their survival.” As Lee suggests, he surely would have had much to say about our contemporary equivalent of proto-Nazi “body culture,” in which such perverse phenomena as full-body cosmetic “extreme makeovers” have moved from creepy evidence of psychopathology to prime-time entertainment.
Thus, those who assume that Adorno was politically conservative because he didn’t like American mass culture don’t look closely enough at why he didn’t like it—they miss the deep ideological interconnectedness he traced between subjectivity, consumption, production, the conditions of possibility for empathy and, with this, political agency. Because he saw these questions as interconnected, his work can be very hard to read. Yes, it is stylistically complex to an extent that can repel even those who agree with his analysis—“Critique of Capitalism for Dummies” this is not. But I would argue that the complexity is necessary to accommodate his consistent constellations of concerns.