Schwarz
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Obviously, Colbert is not the first ironic warrior to train his sights on the powerful. What the insurgent culture jammers at Adbusters did for Madison Avenue, and the Barbie Liberation Organization did for children's toys, and Seinfeld did for the sitcom, and the Onion did for the small-town newspaper, Jon Stewart discovered he could do for television news. Now Colbert, Stewart's spawn, has taken on the right-wing message machine.
In the late 1960s, the Situationists in France called such ironic mockery "détournement," a word that roughly translates to "abduction" or "embezzlement." It was considered a revolutionary act, helping to channel the frustration of the Paris student riots of 1968. They co-opted and altered famous paintings, newspapers, books and documentary films, seeking subversive ideas in the found objects of popular culture. "Plagiarism is necessary," wrote Guy Debord, the famed Situationist, referring to his strategy of mockery and semiotic inversion. "Progress demands it. Staying close to an author's phrasing, plagiarism exploits his expressions, erases false ideas, replaces them with correct ideas."