Schwarz
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'Real estate is being marketed like fashion," an excitable young bedroom broker to the rich and famous told me in the back of his stretch limo. "Architects are the new couturiers." New New Yorkers—bankers, fund managers, moneyed elite—don't just want the right geographic address. They want the social comforts and personal confirmation that they're on Style Street. "Your home should say something about you." Loudly and in a foreign accent, presumably.