Schwarz
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CHANGE = CHANEL
Many designers have waxed admiringly about Barack Obama’s sophisticated typographical design scheme, particularly the consistent use in much of his graphic material of the typeface Gotham, designed by Tobias Frere-Jones. So I called Brian Collins, an expert on branding, to get his thoughts on what this “good design” means for the candidate.
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Louise, (comment #4),
it’s not so much Pepsi as a direct take-off on Chanel!
Seriously!