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None of these subjects present a convincing depiction of religious devotion. Instead, they seem aware of the artificiality of their prayer, of the photographer and the impending image. As hired models they were undoubtedly aware of their own status as a potential advertisement. But whereas most photos end with the relationships of subject to photographer and viewer to subject, these subjects have been stamped with an additional voice. The translucent logo 123RF, unwaveringly placed in the exact center of every composition, becomes so tangible after its repetition that the subjects seem almost aware of its presence. The logo’s placement activates an inexplicable sense of One-ness in the otherwise disconnected and insincere subjects. Their prayers suddenly become convincing as communication with the deity 123RF, the almighty regulator of information.