Schwarz
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Just this weekend I was thinking about an old series of posts here, from 2007, in which I mused about the aesthetics of MySpace. At the time I was trying to figure out why something so “ugly” was also so popular, in an era of supposed mass-good-taste in design/aesthetics. Since then of course MySpace has become much less popular. Are aesthetics part of the reason?
Well before I could hash out an answer, I saw this Observer story with a totally different take. MySpace aesthetics connote the “vintage Internet.” Now that’s a great concept, the vintage Internet.