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Before 1990, ads in Hemmings or other magazines described unrestored cars in many ways (original, unrestored, authentic, genuine, stock, preserved, etc.) but the term “Survivor” cars was never used. Then things began to change. David Burroughs, who created Gold Certification in 1978, created the standards and process for judging original unrestored Corvettes in 1989. Bloomington Gold then immediately registered SURVIVOR® (and BENCHMARK®) with the United States Patent and Trademark Office as the brand names for Authenticating Certain Collectible Automobiles.

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