In his more recent book, Internet Art: The Online Clash of Culture and Commerce (Tate, 2003), one of the first scholarly studies of web art, Stallabrass made a point of championing unconventional art made outside the gallery system. For Stallabrass, the internet is an ideal environment, a place where artists and thinkers can produce and share “immaterial works that can be viewed as art, and which can be free of dealers and the agendas of state institutions and corporations.”

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In his newest book, Art Incorporated: The Story of Contemporary Art (Oxford, 2004), Stallabrass continues his attack on the avant-garde affectations of the international art market. In popular myth, artists can act "like heroes in the movies, [able] to endow work and life with their own meanings," Stallabrass writes, while in truth "the economy of art closely resembles the economy of free capital" -- and consequently the artist is subservient to market pressures, rather than subverting them.