In McDonough's world, there would be no "trade secrets," which allow corporations to legally pollute in the name of profit. His world is a transparent one, where the Constitution still reigns, but "freedom" is not reinterpreted as the right to pollute, endanger, or destroy -- and our intentions are not measured by what is not against the law.

"Imagine an economy ... that purifies air, land, and water ...!" GreenBlue's website boldly claims. If only we'd listen to him, the growing crowd of acolytes wails, we'd have a chance of saving the planet and ourselves! We can have it all!

Though this priest is preaching hope and harmony, a prophet has appeared who is making people distinctly uncomfortable. He is preaching that the church of sustainability has gone astray by placing its faith in technology and valuing human life above all others. He believes the priests have become corrupt, and has nailed his theses to the door.