Schwarz
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colin wilson the outsider
The Fake Freeway Sign that Became a Real Public Service
The Sign can only represent the Object and tell about it. It cannot furnish acquaintance with or recognition of that Object; for that is what is meant in this volume by the Object of a Sign; namely, that with which it presupposes an acquaintance in order to convey some further information concerning it. No doubt there will be readers who will say they cannot comprehend this. They think a Sign need not relate to anything otherwise known, and can make neither head nor tail of the statement that every Sign must relate to such an Object. But if there be anything that conveys information and yet has absolutely no relation nor reference to anything with which the person to whom it conveys the information has, when he comprehends that information, the slightest acquaintance, direct or indirect -and a very strange sort of information that would be- the vehicle of that sort of information is not, in this volume, called a Sign.- cs pierce
on trade signs
hardware store display items on ebay
my local bank (boa). i noticed theyd laid off the armed guard a while back, guess i wasnt the only one who noticed. geesh!