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Zauo
Key players: Noriki Takahashi and his sons Kazuhisa and Takuya
Target open: March
Japanese restaurants have been expanding to New York like crazy, but Zauo might just be the most unique one. The family-owned restaurant, which has 13 outposts in Japan, allows diners to fish for dinner inside the restaurant from a tank filled with ten different kids of fish — an added element that takes the trend of theatrics in restaurants to a level that will surely attract crowds. But the Takahashi family doesn’t want people to think of the new Chelsea location as a gimmick or just entertainment — it’s about understanding where food comes from and thanking the fish for giving its life. Fish, after it’s captured, can be fried, grilled, or served as sushi. 152 West 24th St., between 7th and 6th avenues, Chelsea