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Joe McKay's preReview, where yrs truly occasionally moonlights with trenchantly uninformed coverage of Hollywood crapola, was named "Unfortunate Site of the Week" by Time Out NY this week. Here's what they said: "Everyone's a critic--only some people think they're so smart they can review a film based on previews alone. Encourage them to get a life by not going to homepage.mac.com/joester5/prereview for 'prereviews' of soon-to-be-released films." This is what's known in the preReviewing trade as an "inverted psych maneuver" or the less technical "stroke'n'slap." Tell'em not to go and then give'em the URL, ri-iii-ght. Yet beneath that passive aggressive unplug you can smell the stench of fear hovering over a trade that knows its day is about over. I mean, these people expect you to shell out at the box office for a product you know you'll hate, and then plunk down coin AGAIN to read what they say about it. preReview on the other hand saves you both payments and is actually entertaining. So by all means, don't pick up Time Out NY this week to read their plug of McKay's site.

- tom moody 3-28-2004 5:28 pm [link] [add a comment]