tom moody
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Great post by Steve Gilliard on why the "big" blogs (Atrios, Sullivan, etc.) are becoming more popular than established opinion journals, and more successful than sites from the dot-com era. It is relevant to our upcoming panel discussion on blogging and the arts not for its discussion of the profitability of blogs--though there's more to say on that--but rather what makes them "work" as a vehicle for content delivery where the dot-com sites failed and where print journalism seems lagging. Much that he says feels right in the art context, although no clear leader is emerging the way the bloggers he mentions dominate political discussion. That's probably just as well--art would be better served by a network of micro-specialized blogs and a few aggregator sites, as opposed to some uber-critic who had the power to influence careers and sales. It was very disturbing to move to NY almost 10 years ago and discover that NY Times critic Roberta Smith had the ability to sell out shows, and that she and Jerry Saltz were perceived to be the only game in town in terms of an artist's or gallery's financial success. The last thing we should want is a blogger with that kind of influence. As for selling ads, it seems to be working for political blogs to give the writers the autonomy to say whatever the fuck they want, but the same would not be the case with art-related blogs. Galleries don't have much to spend and expect some return on their investment. It's not just about "eyeballs."