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Cory Arcangel: "In collaboration with Galerie Lisa Ruyter and the museum in progress, I have placed a horizontal rule of gif smilies onto the Wein & Co building in Vienna..."
From the museum in progress website: "Cory Arcangel's stripe is based on 'horizontal rules,' horizontal lines of images which were common for early webpage designers to divide their webpages horizontally."
That's the front story and the back story. How many people walking down the street in Vienna will recognize that line of smileys as kitsch from the early vernacular web, to use Olia Lialina's phrase? I don't care--I like the utter banality of this piece whatever the viewer gets from it. I'm guessing it's invisible to the passerby, and there's something really beautiful about that. On the other hand, maybe it has a slightly alien quality that makes it pop (that's a verb) out there on the street. That's the curse of reacting to work from secondhand sources: we just don't know.
Update: For the Lisa Ruyter referred to in this post see Francis Ruyter.