fuck that shit! pabst blue ribbon!

- dave 4-01-2007 12:47 am

- dave 4-01-2007 12:49 am [add a comment]

Well, as product placements go, that's about as honest as it gets. And man, Hopper had the George Bush "angry dad" down to a science. I bet that's the side of George staffers see every day.
- tom moody 4-01-2007 12:54 am [add a comment]

"And Dennis Hopper manages to sell out in his own annoyingly inimitable way, pimping for AmeriPrise Financial retirement funds by betraying whatever principles Easy Rider might once have had embodied."

Using iconic, nostalgic personalities. Financial services firm Ameriprise Financial tapped Dennis Hopper for its recent ad campaign.

Hopper isn't a baby boomer - he's 70 - but boomers see the actor as "an older brother who's been out there," says Doug Pippin, a creative director at Ameriprise ad agency Saatchi & Saatchi.

"He's lived true to himself, and he's proved that you can do this your way."

Pippin calls Hopper a "great anti-hero hero," who "stands for unconventional thinking."

There was some risk, given Hopper's history of gritty movie roles, including the drug-smuggling motorcycle rider in the 1969 boomer classic Easy Rider and a mad bomber in 1994's Speed.

"Of course, when you go with a celebrity, you have to be concerned ... but we did a significant amount of testing prior to going with Dennis. He tested really well," says Kim Sharan, Ameriprise's chief marketing officer.

The ads scored low overall with adults surveyed by Ad Track, USA Today's weekly poll. But of the target boomer-age consumers - adults born from 1946 through 1964 -about half liked the ad "a lot" or "somewhat," and 79 percent rated the ads "very effective" or "somewhat effective."

"We know that these ads are striking a chord," Sharan says. "Financial services is a pretty staid field, so we wanted to bring a tone and personality that is more emotionally driven."

- dave 4-01-2007 12:59 am [add a comment]

I saw one of those ads. It cracked me up because it seemed like such a low rent product.
Hopper was also just in Romero's great Land of the Dead as a sleazy corporate tycoon/post apocalyptic feudal baron--he looked exactly the same as in that retirement ad.
- tom moody 4-01-2007 1:06 am [add a comment]

i havent seen him in any of the ads. ive just heard the voice overs with him exploiting his "counterculture" cred. "yo dudes. were still stickin' it to the man. invest in these groovie retirement funds! rock and or roll!"
- dave 4-01-2007 1:14 am [add a comment]

On TV (in the ad) he just looks like the old intense dissolute guy that he is. Not hippie-ish. Or maybe I'm confusing it with his character in Land of the Dead.
- tom moody 4-01-2007 1:48 am [add a comment]

i was impressed with his role in space truckers. top drawer stuff!
- bill 4-01-2007 4:36 pm [add a comment]

Before the Great Laser Disc Purge of 1996 at a previous company, we had a great collection of movies to help mitigate the boredom of staring at the same video clip for months at a time. The "heineken fuck that shit Pabst Blue Ribbon" clip was on a loop for at least a month. What led to the purge was having the ox slaughter scene from Apocalypse Now running on a loop when some customers were brought through one of the labs for a demo. No one could figure out how to change it. After that: P mother fuckin G movies.
- mark 4-02-2007 9:01 pm [add a comment]

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