"Today, camera arrays are used for two broad purposes: to freeze part of the action as the camera appears to continue to move and to simulate movements that would be extremely difficult, if not impossible, for a conventional movie camera to make. The technique has been popularized in films like "The Matrix" — in which jumping characters appear to freeze in midair while action continues around them — and it has found its way into television commercials and music videos."
I believe that the 180°-arc-multiple-camera-angle/single synch-frame-technique was first employed by commercial directors. In 1994 a friend of mine called me up to describe a technique employed on a commercial he had just produced. It was pretty confusing but I thought I grasped his description. A year or so later I saw the Gap ad with those swing dancing teens and realized that this was the technique he had described.
Second for second, commercials still have the highest budgets and can afford such experimentation.
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- dave 5-28-2001 3:38 pm
I believe that the 180°-arc-multiple-camera-angle/single synch-frame-technique was first employed by commercial directors. In 1994 a friend of mine called me up to describe a technique employed on a commercial he had just produced. It was pretty confusing but I thought I grasped his description. A year or so later I saw the Gap ad with those swing dancing teens and realized that this was the technique he had described.
Second for second, commercials still have the highest budgets and can afford such experimentation.
- steve 5-31-2001 1:11 am [add a comment]
Damn these New York Times articles! I'm not going to give them my email address.
- steve 5-31-2001 4:12 am [add a comment]
I agree. They're in bed with DoubleClick. Of course you don't have to give them a valid email address, but I still won't do it just on prinicple.
Try here for the main headlines, or here for a slightly confusing index of other sections.
- jim 5-31-2001 5:04 pm [add a comment]