"Today, camera arrays are used for two broad purposes: to freeze part of the action as the camera appears to continue to move and to simulate movements that would be extremely difficult, if not impossible, for a conventional movie camera to make. The technique has been popularized in films like "The Matrix" — in which jumping characters appear to freeze in midair while action continues around them — and it has found its way into television commercials and music videos."
I believe that the 180°-arc-multiple-camera-angle/single synch-frame-technique was first employed by commercial directors. In 1994 a friend of mine called me up to describe a technique employed on a commercial he had just produced. It was pretty confusing but I thought I grasped his description. A year or so later I saw the Gap ad with those swing dancing teens and realized that this was the technique he had described.