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Wednesday, Nov 28, 2001

a word from our sponsors

"In cineplexes nationwide, it's hurry up and wait. Audiences are sitting longer than ever through what theater owners politely call the "pre-show." A generation or so ago, the pre-show might have meant a short comedy or a cartoon, and perhaps a couple of "coming attractions." Now the pre-show is all business, consisting of slides advertising local businesses, commercials for sneakers and sitcoms and an ever-growing number of trailers."