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Saturday, Feb 09, 2002

digital value disc

"While at odds about that, the studios are even more at loggerheads over pricing. One studio, Warner Bros., is crusading to drive down the prices of all DVDs, preferably so low they’ll become an impulse purchase like magazines. Most of its rival studios are aghast. They had counted on years of charging premium prices for the small video disks, which offer viewers a better picture than videotape plus features such as the ability to skip around without rewinding or fast-forwarding. “It’s like we’re in a race to the bottom” in DVD pricing, complains the president of Universal Studios Home Video, Craig Kornblau."