"No one would argue that Mad Men’s producers should spend as much time or money on the closing credits as they did on the opening credits. And it’s not like they necessarily had to choose a font that existed by 1962. (The font in the opening credits looks like Trade Gothic Condensed or a similar classic gothic, but it may well be a modern cut.) My point is, it wouldn’t be hard to choose Helvetica or Futura or even EF Windsor Light Condensed from the drop-down font list in whatever program is used to create the closing credits."
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- dave 9-03-2008 6:09 pm