so i was pretty busy not feeling toms pain on his HNM post and wondering why. it occurred to me (duh), thats just it, it was his unique transaction (and not mine) with a not so unique piece of vinyl. by is very nature the vinyl impression is a multiple, a reproduction, obscure perhaps, but not unique.
as sally mentioned, so bonded are we with our albums/cds that we feel they were (almost) gifts from the artists. we bought these records and made them our own. we bought other albums to keep them company. a community of experiences with friends and associates on our record shelves.
when reintroduced as a marketing tool, a song (which retains the charged resonance of personal bonding) cannot be effective on core followers. fictional response dramatization : "judas why have you betrayed me! ", "i was there for you when no one else cared for you, now this!" as a core follower of more than a few music makers, i'm certain that we cannot be commercially re-seduced. and sure as hell wont be conned by a corperate ploy using my song to seduce myself into buying nikes. it just doesnt add up for us. witness the strong negative reflex response by core beatles fans to the (mis)use of revolution number whatever. outside of the core groups, the commercials do seem to be pretty effective. by using songs with smaller core audiances, the rejection factor is reduced.
this is a somewhat new terrain and we 40 somethings are the first real media fattened generation and are figgerin' it out as we go. i think however we may have over invested in nostalgic ownership of popular songs. that we had our moment alone together and bonded does not confer entitlement.
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as sally mentioned, so bonded are we with our albums/cds that we feel they were (almost) gifts from the artists. we bought these records and made them our own. we bought other albums to keep them company. a community of experiences with friends and associates on our record shelves.
when reintroduced as a marketing tool, a song (which retains the charged resonance of personal bonding) cannot be effective on core followers. fictional response dramatization : "judas why have you betrayed me! ", "i was there for you when no one else cared for you, now this!" as a core follower of more than a few music makers, i'm certain that we cannot be commercially re-seduced. and sure as hell wont be conned by a corperate ploy using my song to seduce myself into buying nikes. it just doesnt add up for us. witness the strong negative reflex response by core beatles fans to the (mis)use of revolution number whatever. outside of the core groups, the commercials do seem to be pretty effective. by using songs with smaller core audiances, the rejection factor is reduced.
this is a somewhat new terrain and we 40 somethings are the first real media fattened generation and are figgerin' it out as we go. i think however we may have over invested in nostalgic ownership of popular songs. that we had our moment alone together and bonded does not confer entitlement.
- bill 7-28-2004 6:41 pm