"When he arrived at Braun, Rams applied his architectural skills to the design of exhibition sets and offices, but became increasingly interested in products. In 1956 he worked with the Ulm tutor Hans Gugelot on the development of the SK4 radio and record player. Abandoning the traditional wooden cabinet, they devised an unapologetically industrial metal case for the SK4 with two pale wooden sides. The operating panel was positioned on the top next to the turntable, rather than hidden away at the side. Originally the cover was to have been made of metal, but it vibrated too much in tests and was replaced with transparent plastic which exposed the mechanics of the record player. Rather than being repulsed by the sight of electrical apparatus, consumers considered it chic and transparent lids became an industry standard. The plastic lid also gave the SK4 its nickname – “Snow White’s Coffin”.
other Schneewittchensarg
previous post on snow white's coffin
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"When he arrived at Braun, Rams applied his architectural skills to the design of exhibition sets and offices, but became increasingly interested in products. In 1956 he worked with the Ulm tutor Hans Gugelot on the development of the SK4 radio and record player. Abandoning the traditional wooden cabinet, they devised an unapologetically industrial metal case for the SK4 with two pale wooden sides. The operating panel was positioned on the top next to the turntable, rather than hidden away at the side. Originally the cover was to have been made of metal, but it vibrated too much in tests and was replaced with transparent plastic which exposed the mechanics of the record player. Rather than being repulsed by the sight of electrical apparatus, consumers considered it chic and transparent lids became an industry standard. The plastic lid also gave the SK4 its nickname – “Snow White’s Coffin”.
other Schneewittchensarg
previous post on snow white's coffin
- bill 2-08-2005 8:20 pm