with a little further digging, credit goes to don ervin who was working for george nelson
I also did all the promotion, titles, ads, and the trailer for The Misfits, the movie with Clark Gable and Marilyn Monroe. George [Nelson] and I went out on location in Nevada, and I also had to go to Hollywood to make the trailer, for which I used a whole lot of still shots of Reno that Magnum photographers like Elliot Erwitt and Bruce Davidson had taken, in a very rapid sequence. It was something different at that time. The idea for the titles were these jigsaw puzzles which didn’t fit—misfit—and they moved toward each other, and then they interpenetrated and kept on going. It worked pretty well. Later, I was introduced to Marilyn Monroe as the person who was going to do the trailer. And she, believe it or not, said, “The air-conditioning in my trailer doesn’t work.”

- bill 4-22-2010 6:26 pm





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