|new Walkman $1200
I'm going to go out on a limb and say it's not going to be a massive success. Quality is not how one makes money in music/audio. Perhaps it's intended as a "halo product" to make the rest of their stuff look awesome. Maybe the free press they get from this will remind people that Sony still makes portable music players.
But it's for audiophiles and that's starting to get big. Neh.
There may be a slight branding issue ...