HOT TRENDS TO WATCH IN 2002:

Some could sizzle, others could fizzle. We'll revisit these calls a year from now to see how they panned out.

Blogging: From Jim Romenesko's MediaNews to Hylton Jolliffe's Corante, blogging is all the rage these days. (Ed's note: A blog is a Web log providing commentary and linked pointers to other sites) . Blogging has grown in popularity because they are simple to maintain and cheap to produce. Some cover niche topics with quick blurbs of news with links to other sites while others are wide-ranging, covering every conceivable topic. In 2002, we believe corporate America will fully introduce itself to blogging, creating a profitable side industry. The New York Times sold out ad inventory for its DealBook e-mail blog launch and there are indications other publishing giants will follow suit. The concept of blogging as a viable business is still an experiment. But, in 2002, the sheer popularity will make it a hot trend.
- julie 1-07-2002 9:21 pm

I could swear I saw the same prediction last year (by the way, look out for terrorism in 2002...)
- alex 1-07-2002 9:30 pm [add a comment]


Where's that from? Romenesko is a big name, but I've never heard of corante before. Anyone else? I love to watch people try to figure out the money angle on all this. Yeah right. Ha!
- jim 1-07-2002 9:33 pm [add a comment]



if someone wants to quickly explain to me how to exploit blogging on behalf of corporate america i would be more than happy to do so...if it would be somehow either profitable or otherwise good without, you know, like, destroying blogging or something
- big jimmy 1-09-2002 4:43 am [add a comment]


so, big jimmy, into the blogsploitation racket, are we? dipping your fingers into every paypal account? making micropayments even smaller? you borderless multinational pirates have no shame. are you hiring?
- dave 1-09-2002 2:16 pm [add a comment]


test
- jim 1-13-2002 5:53 pm [add a comment]





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