After nearly 100 years, Eskimo Pie ice cream will get a new name.

"We are committed to being a part of the solution on racial equality, and recognize the term is derogatory," Elizabell Marquez, head of marketing for parent company Dreyer's Grand Ice Cream, told Reuters and the Wall Street Journal in a statement.

The chocolate-covered vanilla ice cream bar joins brands such as Aunt Jemima and Uncle Ben's in overhauling long-used names and marketing strategies considered racially offensive.