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Art and money. Value and worth. How does art get from studio to museum? Journey back to the early sixties, to the beginning of the market for contemporary art, when the art dealer and tastemaker Dick Bellamy (1927-1998) made history but chose not to make money. At the fabled Green Gallery on Fifty-Seventh Street, Bellamy launched the careers of Pop, Op and conceptual artists, as well as mavericks and minimalists, artists such as Claes Oldenburg and James Rosenquist, Donald Judd and Dan Flavin, Mark di Suvero and Lucas Samaras, and Robert Morris and Larry Poons. The story of Dick Bellamy, a beatnik with a legendary eye, unfolds as postmodernism elbowed the past aside.