see we have some sense based on the commercial existing that this is at least somewhat untrue.

how much of that was based on its r rating and thus not a movie oriented towards children?

The R rating of the Alien movie was a major factor in the failure of the Alien action figure. The movie was very violent and gory, and it was not appropriate for children. As a result, many parents were hesitant to buy the toy for their children.

In addition, the R rating of the movie made it difficult for Kenner to market the toy to children. The company could not advertise the toy on television or in other media that was targeted towards children. This made it difficult for Kenner to reach its target audience and sell the toy.

The R rating of the Alien movie was a major factor in the failure of the Alien action figure. The movie was not appropriate for children, and it made it difficult for Kenner to market the toy to its target audience.