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SNOCAP Announces Alliances with Major Labels (sort of....)
The company revealed today that it would now be offering tracks from major indie labels like Sub Pop, New Line and Dangerbird. While this seems innocuous enough at first glance, I should point out that all of these labels operate under the Warner umbrella, making the announcement far more savory.
Perhaps I'm being overeager in my assessment, but I envision this as a key break in the DRM-dam. A vast army of listeners get their music from MySpace and I'm certain that, with it offering DRM-free copies of popular musicians, this number will grow exponentially. I'm confident that we'll begin seeing far more announcements from major labels in the very near future.
I'm not as confident, but this certainly is moving in the right direction. In a strange way the iTunes store might actually force the labels in the DRM-free direction merely in an effort to kill the Jobs juggernaut they unwittingly created. Still, when push comes to shove, I just don't see the labels being able to swallow the medicine. They're too used to getting payed.