William Blake saw all this coming with the dawning of the industrial revolution in the late 18th century, elaborating a cautionary cosmology that pitted the forces of reason, efficiency and utility against the values of imagination, creativity, empathy and delight. But it has taken until the 21st century for his ship to come in, and it's the discipline of design, and the discussion around it, that are, by ever-increasing necessity, driving social change. Where design in North America has historically focused on tarting up consumer goods to stimulate sales, the shift is now toward designing responsibly, enhancing the self-expression of the consumer, and aiding the collective good.