The Warhol Economy: How Fashion, Art, and Music Drive New York City
Which is more important to New York City's economy, the gleaming corporate office--or the grungy rock club that launches the best new bands? If you said "office," think again. In The Warhol Economy, Elizabeth Currid argues that creative industries like fashion, art, and music drive the economy of New York as much as--if not more than--finance, real estate, and law. And these creative industries are fueled by the social life that whirls around the clubs, galleries, music venues, and fashion shows where creative people meet, network, exchange ideas, pass judgments, and set the trends that shape popular culture.

The implications of Currid's argument are far-reaching, and not just for New York. Urban policymakers, she suggests, have not only seriously underestimated the importance of the cultural economy, but they have failed to recognize that it depends on a vibrant creative social scene. They haven't understood, in other words, the social, cultural, and economic mix that Currid calls the Warhol economy.

- bill 11-15-2007 10:32 pm

New York's cultural economy has reached a critical juncture, argues Ms Currid, threatened by, of all things, prosperity. The bleak economic conditions of the 1970s allowed artists to flock into dirt-cheap apartments and ushered in the East Village scene of the early 1980s. The boom of the past decade, by contrast, has priced budding Basquiats out of Manhattan, pushing them across the water to Brooklyn and New Jersey. Studio flats meant for artists-in-residence get snapped up by bankers. The closure last year of CBGB, a bar that became a punk and art-rock laboratory in the 1970s (and whose founder, Hilly Kristal, died last month) came to symbolise this squeeze.

Ms Currid sees this expulsion of talent as a serious problem. The solution, she argues, lies in a series of well-aimed public-policy measures: tax incentives, zoning that helps nightlife districts, more subsidised housing and studio space for up-and-coming artists, and more.

Yet is there really any ailment to cure? Manhattan remains as culturally vibrant as ever. The Chelsea neighbourhood has at least 318 art galleries, many more than SoHo, a previous hotspot, had in its heyday. Rising prosperity means more money to spend on paintings and designer shoes. Yes, many artists have moved to other areas, such as Williamsburg, in Brooklyn, but that has merely spread the hipness rather than shifted its centre of gravity.

Moreover, as Ms Currid concedes, New York's economic-development officials have a poor record in picking winners. Why would it be any different this time? New York's cultural scene is not without its problems but—as unpalatable as it may be to many fashionistas—resolving them is, for now at least, best left to the market.

- bill 11-15-2007 10:38 pm [add a comment]





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