Many designers have waxed admiringly about Barack Obama’s sophisticated typographical design scheme, particularly the consistent use in much of his graphic material of the typeface Gotham, designed by Tobias Frere-Jones. So I called Brian Collins, an expert on branding, to get his thoughts on what this “good design” means for the candidate.

[...]


Louise, (comment #4),
it’s not so much Pepsi as a direct take-off on Chanel!
Seriously!

oh yeah...

go obama!


- bill 6-04-2008 2:09 pm [add a comment]