In the movie, throwing shoes over power lines was like "tying a yellow ribbon"--something everyone thought was a spontaneous folk tradition but was part of a cleverly managed spin campaign. Ol' Shoe was the "captured soldier" we had to go to war to "rescue." Willie Nelson (I think) was hired to write a fake folk ballad about bringing back Ol' Shoe, that "spontaneously" started popping up on the radio.
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- tom moody 5-18-2004 8:15 pm