The best work she showed him was her design for an imaginary CD package. "All of it was Futura Bold Italic, knocked out in white in bright red bands, set on top of black and white halftones," he said. "Naturally, it looked great. Naturally, I asked, 'So, why were you going for a Barbara Kruger kind of thing here?' "



She said, "Who's Barbara Kruger?" He said, "Um, Barbara Kruger is an artist who is, um, pretty well known for doing work that, well, looks exactly like this." She said, "Really? I've never heard of her."