as per the link:
"The concept was quite simple. When you purchased food by cash from a participating store, the business would dole out one small green stamp for each ten cents spent. Patrons meticulously licked the stamps and placed them into small books, each containing spaces for 1200 serial numbered stamps. The 30 empty pages contained advertisements promoting the lucrative benefits of the program.
After accumulating several full books, consumers traveled to local “redemption centers” and exchanged them for predetermined merchandise. The business’s catalog, known as an Ideabook, offered customers a wide variety of choices and corresponding book requirements: Pair of bookends (1), Baldwin piano (380), Singer sewing machine (35), week’s vacation in Hawaii (190), pair of Speed King roller skates (1), Kodak Hawkeye camera (5½) and a Wollensak reel-to-reel tape recorder (43)."
thats where i got my first and only baseball mit.
warhol liked the commodity angle and did rubber stamp print pieces in 1962 and a similar litho series in 1965. but certainly only after he had seen kusamas air mail work in nyc.
thank you please come again
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"The concept was quite simple. When you purchased food by cash from a participating store, the business would dole out one small green stamp for each ten cents spent. Patrons meticulously licked the stamps and placed them into small books, each containing spaces for 1200 serial numbered stamps. The 30 empty pages contained advertisements promoting the lucrative benefits of the program.
After accumulating several full books, consumers traveled to local “redemption centers” and exchanged them for predetermined merchandise. The business’s catalog, known as an Ideabook, offered customers a wide variety of choices and corresponding book requirements: Pair of bookends (1), Baldwin piano (380), Singer sewing machine (35), week’s vacation in Hawaii (190), pair of Speed King roller skates (1), Kodak Hawkeye camera (5½) and a Wollensak reel-to-reel tape recorder (43)."
thats where i got my first and only baseball mit.
warhol liked the commodity angle and did rubber stamp print pieces in 1962 and a similar litho series in 1965. but certainly only after he had seen kusamas air mail work in nyc.
thank you please come again
- bill 8-20-2007 2:23 pm